AI Insights · Timothy · January 2022
Top 5 Fashion Games on Android in the US: Q4 2021 Performance
The fourth quarter of 2021 saw substantial engagement and revenue growth for the top five fashion games on Android in the US. Sensor Tower data reveals significant trends in downloads, active users, and revenue.
During Q4 2021, the top five fashion games on Android in the United States showed impressive performance, according to Sensor Tower data. Here's a closer look at the trends for each app:
Love Fantasy: Match & Stories by Long-WINd saw a remarkable increase in weekly revenue, starting at around $840 at the end of September and peaking at approximately $8.8K in the final week of December. Weekly downloads also surged, beginning with 25.2K in early October and reaching a high of 183K by mid-December. Active users mirrored this growth, rising from 34.2K to over 338K during the same period.
Dancing Race from AMANOTES PTE LTD experienced moderate revenue growth, peaking at around $1K in early November. Weekly downloads fluctuated, starting at 75.6K in late September, and hitting a peak of 160.5K in early November, before ending the quarter at 75.1K. The active user base showed a similar trend, growing from 183K to a high of 343K in early November, then stabilizing at 218K by the end of December.
Get Lucky: Run To The Pool by Homa maintained a consistent download rate, with weekly downloads starting at 155.5K in late September and ending at 65K in late December. Active users started at 226.7K and saw a slight decrease to 108.3K by the end of the quarter.
Hair Challenge from Rollic Games had modest revenue, peaking at $87 in late October. Weekly downloads showed steady growth, starting at 88.7K in late September and reaching 110.3K by the end of December. Active users saw a slight decline, starting at 263.2K and decreasing to 199.2K by the end of the quarter.
DIY Makeup by CrazyLabs LTD saw no revenue but experienced a consistent increase in weekly downloads, starting at 40.3K in late September and reaching 115.9K by the end of December. Active users grew significantly from 136.6K to 330.1K over the same period.
For more detailed insights and data, visit Sensor Tower.